Learn a-z of marketing in a nutshell

 


Hi All!

Let's simplify SOSTAC today. This framework helps us recognize what we often overlook in our marketing campaigns. It's quite straightforward and remember—everything is interconnected.

PR Smith's SOSTAC Framework

S- Where are you now?

O- Where are you going?

S- How do you get there?

T- Details of how you will get there

A- Guarantees excellence of plan execution

C- How do you know your getting there?

 https://youtu.be/ZdTw3BjJMIc?si=frFVRK8VUm0fmfm


Let's use the example of a bank launching a marketing campaign to promote credit cards. The explanation outlines each part of SOSTAC, while the screenshot showcases the actual campaign. Hopefully, you've grasped by now that marketing isn't rocket science—it’s all about effort and strategic execution.

This example campaign reflects how I envisioned the strategy, but you can enhance it with industry insights, past experiences and big data analytics. Keep in mind, the framework I’ve developed precisely addresses each issue, ensuring a solid foundation for digital/social media marketing.

 

Situational Analysis: Where are you now?

Situation 1. Client wants to acquire new customers between age groups of 27-35.

Situation 2. Sales reduced as consumers prefer to spend more on necessities rather than luxury due to growing inflation.

SMART Objective: Where are you going?

Objective 1. Based on the situation, formulate your objective with strategic budgeted decisions.

Objective 2. Based on the situation, formulate your objective with strategic budgeted decisions.

RACE Goals- We must include this section into SMART Objectives

Objective 1. Determine the number of views you aim to achieve, expected website traffic, estimated lead conversions, and customer engagement through support to encourage repeat purchases.

Objective 2. Determine the number of views you aim to achieve, expected website traffic, estimated lead conversions, and customer engagement through support to encourage repeat purchases.

(Set clear expectations for views, website traffic, lead conversion, and customer engagement efforts to drive repeat business.)

Strategy: How do you get there?

Objective 1. Decide which channels to use, define the target audience, and create specific content based on analytics—either from previous experiences or new market testing (trial and error).

Objective 2. Decide which channels to use, define the target audience, and create specific content based on analytics—either from previous experiences or new market testing (trial and error).

(Select effective marketing channels, identify target customers, and craft targeted content using analytical insights from past data or emerging trends.)

Tactics: Details of how you will get there

Objective 1. Develop content that directly addresses the situational analysis, ensuring it aligns with RELEVANT themes. Apply tactics step-by-step until you’re confident that your goal will be achieved.

Objective 2. Develop content that directly addresses the situational analysis, ensuring it aligns with RELEVANT themes. Apply tactics step-by-step until you’re confident that your goal will be achieved.

Action: Guarantees excellence of plan execution

Objective 1. Implement content calendars for both objectives. At this stage, focus only on organic content to build a follower base.

Objective 2. Paid promotion recommended to attain maximum leads after the 1st week. Remember, minimum follower base must be around 11-12 million for your campaign to see effective results if your planning organic. Or else, choose paid promotion or earned promotions to get a customer base.  

Control: How do you know you’re getting there?

Evaluate performance throughout the summer using social media dashboards and listening tools to gauge the performance.


Proponents of SOSTAC

Situational Analysis:

Where you are now?

PESTLE

Customer Analysis

Competitor Analysis

Trend Analysis

SWOT

BCG

Porters

Others

 

SMART Objective:

Mission

Vision

KPIs

RACE Goals- Where do you want to go

 

Strategy:

How do you get there?

Gives directions to Tactics.

 

Tactics:

Takes directions from Strategy

 

Action:

How well its executed with Content Calendars

Train the staff

Explain why you changed the plan

 

Control:

Monitor KPIs daily


WORKINGS (Click here to view/download)


 


Comments